FOCUS & EXPERTISE

10000+ hospitality leaders transformed using psychology-based DISC behavioral profiling and sales acceleration methodology.

 

My expertise lies in solving the core challenge every hospitality leader faces: teams who feel guilty about "selling" and avoid recommending services that would enhance the guest experience.

 

Through 25 years of cross-pollinating behavioral psychology across Europe and North America, I've developed a proven system that eliminates the emotional barriers stopping your team from confidently recommending.

 

The Psychology Behind Results: Using DISC profiling and mirror-matching techniques, I teach teams to read guest personality types in real-time and adapt their communication accordingly. D-types want direct solutions, I-types need enthusiasm, S-types require gentle support, and C-types demand detailed information. When your team speaks each guest's behavioral language, recommendations feel natural, not pushy.

 

Immediate Impact: Teams see transformation the very next day. One cruise line client achieved 67% sales increase ship-wide. Another spa reported staff confidently recommending "immediately after the workshop." The science works because we address the emotional overwhelm that traditional sales training ignores.

 

Delivery Methods: Blending coaching, consulting, virtual and on-site workshop sessions, I create sustainable culture shifts that make organizations future-proof. Whether it's a 4-hour team transformation workshop or ongoing executive coaching for emerging leaders, every intervention is designed for immediate implementation and lasting behavioral change.

 

The Difference: While others teach scripts, I teach psychology. While others focus on techniques, I eliminate the internal guilt and overwhelm that sabotages performance. The result? Teams who genuinely enjoy creating elevated guest experiences while driving revenue growth.

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